The Securities and Exchange Board of India (SEBI) is planning to embark on a country-wide strategy for creating awareness among investors. As said by Mr. Ananta Barua, Executive Director, SEBI, “To create awareness among investors and educating investors, SEBI has decided to start the three-dimensional strategy, which will comprise of mass media campaign, coordinated approach with different regulators for initiating financial literacy and a national strategy for financial education.” Currently, there are nearly 27 investors’ associations and they are carrying various investor education initiatives, like, educating first-time investors, etc.